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Headless & composable commerce

An experience
that fits.A system you can run.

Connect a distinctive storefront to the systems behind it—with a clear plan for delivery and ongoing ownership.

Discuss your commerce architectureExplore the responsibilities
Two colleagues review a tablet beside ceramics, folded textiles and amber bottles in a sunlit retail studio.

Built to operate

More control.
With the responsibilities made clear.

A separate storefront can give you more control over the experience. It also creates responsibilities across the customer journey, connected systems and your team.

What your customers use

The experience people see and use to shop with you.

  • Responsive storefronts and agreed customer journeys
  • Content, search and product discovery
  • Cart and checkout behavior within platform capabilities

What your systems provide

The capabilities and data behind the experience.

  • Product, pricing and customer data
  • Cart, checkout and order interfaces
  • Connections to ERP, CRM and other operational systems

What your team operates

The ongoing work that keeps the applications running.

  • Releases, configuration and content updates
  • Access, monitoring and issue response
  • Performance review and rollback procedures

Find the right fit

Headless isn’t the
starting assumption.

Headless separates the storefront from the commerce backend. Composable commerce concerns the selection and connection of capabilities. Neither is the right choice by default.

Consider separation when…

There is a specific constraint that a separate experience layer can address.

  • You need distinctive journeys your current theme cannot support well.
  • Multiple interfaces need to share commerce capabilities.
  • Your backend can support the required APIs and behavior.

Keep it simpler when…

A conventional storefront can meet the requirements with fewer dependencies.

  • Your existing platform and theme already meet the important requirements.
  • There is no defined need for separate applications or services.
  • The added deployment and maintenance work has no clear owner.
Read the headless readiness guide

Find the path forward

A reviewable plan,
from decision to operation.

We agree the scope and review outputs before implementation. The plan considers complete shopping journeys, content updates and what happens when a connected service is delayed or unavailable.

  1. Assess

    Review the goals, current platform, constraints and team capability.

    Possible output

    Decision record with options and a recommendation

  2. Define

    Agree boundaries, interfaces, sources of truth and responsibilities.

    Possible output

    Architecture and interface plan

  3. Build

    Implement and review the agreed customer journeys across the connected systems.

    Possible output

    Working journeys for review and QA

  4. Hand over

    Document configuration, access, monitoring and rollback responsibilities.

    Possible output

    Operating notes and ownership plan

Explore our delivery approach

Ownership from the start

Agree who owns
the next change.

Separate applications need explicit ownership. We agree who changes what, who reviews it and how issues are handled. Responsibilities and any ongoing support are defined for your project.

Your team

  • Business priorities and decisions
  • Content and merchandising
  • Access and approvals

Webseek

  • The agreed build and integrations
  • Implementation reviews and QA
  • Documentation and practical handoff

Shared decisions

  • Boundaries and ways of working
  • Monitoring and issue escalation
  • Ongoing support scope, if required

Technology follows the requirements

A practical view on technology.

Start with what your business needs and what your existing systems can support. Backend capabilities, extensions and the operating model shape the choice.

Magento, Adobe Commerce & Hyvä

Consider the existing backend and whether a theme can meet the need.

Explore Magento & Hyvä

Questions before you begin

Common questions.

A few practical answers about fit, performance and ownership. Your project’s requirements will guide the detail.

Do we need to replace our commerce backend?

That depends on whether the existing backend can support the required interfaces and behavior. We assess that relationship before defining a replacement scope.

Who maintains the separate applications?

Ownership needs to be agreed explicitly. The delivery plan identifies responsibility for storefront changes, backend changes, deployments and connected services.

Use our headless readiness guide and delivery approach to prepare the discussion. Explore Work for our project-evidence approach.

Let’s talk

Discuss your commerce architecture.

Tell us what needs to change. We’ll discuss the requirements and a practical next step.

Discuss your commerce architecture